Branding, print and spatial design for a new condominium in Vancouver, BC.
Branding and sales material for a condominium in Vancouver, Canada. Inspired by the phrase 'Naturally Intelligent', the design makes use of infographics and callouts to highlight intelligent design. The wrap cover opens up to reveal a luxurious gold interior housing the brochure.
Elegance and luxury are key in this brand experience. In a highly competitive market, The Park was completely sold out within just months of opening.
Taking cues from the brand essence 'Naturally Intelligent', infographic style elements were included to reinforce the concept and communicate key sales information.
The Park sales centre brings the brand to life in a spatial experience. Designed to feel airy and luxurious, the space uses high gloss panels and lettering to mimic the brochure and create a sense of elegance.
Creative direction: Tak Yukawa & Don Williams
Art direction: Lisa Boersma
Photography: Raeff Miles (Flowers) & Adam Blasberg (Lifestyle)