Branding for an on-demand ridepooling service in Berlin.
Allygator Shuttle launched as a one-of-a-kind mode of transport in Berlin, offering pooled rides late at night. As design lead for the project, I developed a youthful and fresh brand to accompany the new service!
The brand centres around the concept of the ‘Urban Jungle’. Allygator allows riders to sit back and relax while it navigates the turbulent routes of the city. The allygator world is comical and fresh, full of leaves, bears and monkeys (it’s a mixed up, muddled up, crazy world) and has been received very well by customers. Read more about the branding process in this blog post.
While the allygator website is unfortunately no longer live, it used animation to bring the jungle to life through swaying leaves and vines.
The allygator illustration style is playful and cheeky, bringing personality to the brand’s namesake and adding a touch of green to the city.
Illustrations with Henrique Johansson Tramontina, Emmeline Meborn-Hubbard and Allegra Parlavecchio. Photos by Simão Pereira.